Privacy Policy
This privacy policy outlines our commitment to safeguarding the privacy of personal information provided to us or collected by us, whether online or offline, including through our website and mobile application.
In this privacy policy, “we,” “us,” or “our” refers to Bark Bites.
PERSONAL INFORMATION
We may collect personal information necessary to provide our services, including customised dog meal plans and training programs. The types of personal information we collect include:
- Your name
- Images of you or your dog
- Your contact details, including email, mailing address, street address, and phone number
- Your dog’s name, breed, age, weight, and health information
- Your payment details, processed securely through a third-party payment provider
- Your preferences and opinions related to dog training and nutrition
- Information from customer surveys
- Details provided in our dog health and behaviour questionnaire
- Details of products or services you have purchased or inquired about, along with our responses
- Browser session details, geo-location data, device and network information, website usage statistics, search queries, and browsing behaviour
- Information about your interaction with our platform, including cookies, browser type, operating system, and internet service provider
- Additional personal information you provide through our platform, associated applications, social media, or third-party accounts that you authorise us to access
- Any other personal information provided by you or collected from third parties, such as social media platforms or, with consent, veterinary professionals
COLLECTION AND USE OF PERSONAL INFORMATION
We collect, store, use, and share personal information for the following purposes:
- To create and deliver personalised dog meal plans and training programs
- To verify your identity and maintain your user account
- To manage client referrals and support dog owners
- To communicate with you regarding your dog’s progress, updates, or support
- For internal record-keeping, invoicing, and administrative purposes
- To analyse market trends and improve our platform, services, and resources
- To conduct promotions, competitions, or offer exclusive benefits
- For advertising and marketing, including sending promotional emails and SMS updates
- To collaborate with other pet-related brands to enhance services and product offerings
- To provide you with relevant third-party products or services related to dog care
- To comply with legal obligations and resolve disputes
- If you apply for employment with us, to process your application
We process personal information when necessary to fulfil a request, provide a service, or manage your account. If we need to use your personal data for any purpose not listed here, we will request your explicit consent.
DISCLOSURE OF PERSONAL INFORMATION TO THIRD PARTIES
We may disclose personal information to:
- Third-party service providers assisting with IT services, data storage, web hosting, payment processing, marketing, and customer support
- Our employees, contractors, and associated entities
- Business partners and agents for collaborations in the pet industry
- Sponsors or promoters of competitions and giveaways
- Potential buyers or investors in the event of a business sale or transfer
- Credit reporting agencies, legal authorities, or courts when required for debt recovery or legal compliance
- Regulatory bodies and law enforcement agencies when legally required or to defend our legal rights
- Third-party analytics providers, such as Google Analytics, to track website performance and user experience
Some third parties may operate outside Australia, meaning your data may be stored or processed under different privacy regulations. We take reasonable steps to ensure your data remains protected according to this privacy policy.
Where Australian privacy laws apply, you acknowledge that certain third parties may not be regulated by the Privacy Act, and if they breach the Australian Privacy Principles, you may not have legal recourse under Australian law.
SENSITIVE INFORMATION
Some personal information we collect is considered sensitive information and requires additional protection under Australian privacy law. This includes details such as:
- Your dog’s medical history and dietary requirements
- Weight, breed-specific health concerns, and food allergies
- Medications or supplements your dog may be taking
- Behavioural challenges or training requirements
We only collect sensitive information when necessary for customising your dog’s meal plan or training program.
Sensitive information is only used for the primary purpose for which it was collected unless you provide further consent or we are legally required to disclose it.
Our Commitment to You
Your personal information will be:
- Processed in a lawful, fair, and transparent manner by us.
- Collected solely for the specific purposes outlined in the ‘collection and use of personal information’ section and will not be used in any way that is inconsistent with those identified purposes.
- Gathered in a manner that is adequate, relevant, and limited to what is necessary for the intended purpose of processing.
- Maintained with accuracy and updated where possible and within our control (please inform us if any of your personal information requires correction).
- Retained in a format that allows for identification but only for as long as necessary to fulfil the purposes for which the personal information was collected.
- Processed securely to safeguard against unauthorised or unlawful use, as well as accidental loss, destruction, or damage.
DISCLOSURE OF PERSONAL INFORMATION TO THIRD PARTIES
We may disclose your personal information to the following:
- Third-party service providers who assist us in delivering our services, including IT support, web hosting, data storage providers, maintenance and troubleshooting providers, debt recovery agencies, marketing and advertising agencies, professional advisers, and secure payment processing operators;
- Our employees, contractors, and affiliated businesses or entities;
- Current or potential business partners and agents involved in delivering our services;
- Sponsors or promoters of competitions, promotions, or special offers we conduct;
- Potential purchasers or transferees of our business or assets (in whole or in part), if such a transfer occurs in good faith;
- Credit reporting agencies, courts, tribunals, regulatory bodies, or debt collection agencies, should you fail to pay for services or products we have provided;
- Courts, tribunals, regulatory authorities, or law enforcement officers as required by law, or to establish, exercise, or defend our legal rights in relation to current or prospective legal proceedings;
- Third-party organisations, including contractors or agents, who assist us with direct marketing or other related activities, potentially including companies based or storing data outside Australia;
- Third-party data analytics services, such as Google Analytics, which may involve data storage or processing overseas.
If you are a resident of the European Union, the United Kingdom, the United States of America, or anywhere outside of Australia, you may request details of the third-party service providers to whom we transfer your personal information by contacting us in writing.
Please note that the countries to which we transfer your data may not have data protection laws equivalent to those of your home country. When we transfer your personal information internationally, we will do so in compliance with applicable laws and take appropriate steps to protect your information.
If the disclosure of your personal information is governed solely by Australian privacy laws, you acknowledge that certain overseas recipients may not be subject to the Australian Privacy Act or the Australian Privacy Principles. Therefore, if such overseas third parties breach the Australian Privacy Principles, they may not be held accountable under the Privacy Act, and you may not be able to seek redress under this Act.
HOW WE TREAT PERSONAL INFORMATION THAT IS ALSO SENSITIVE INFORMATION
Sensitive information is a specific category of personal data that requires a higher level of protection under the Australian Privacy Principles. For our dog meal plan services, this refers to details about your dog’s health, dietary needs, and medical conditions that are essential for creating personalised meal plans.
We primarily collect sensitive information when you complete our dog health and nutrition assessment questionnaire. This may include:
- Your dog’s weight and body condition
- Medical history, including any diagnosed conditions
- Use of medications, supplements, or specific dietary requirements
- Food intake and nutritional needs
- Allergies, intolerances, and ingredient sensitivities
We will only collect sensitive information with your explicit consent.
This information is used solely to develop customised meal plans and provide tailored nutritional guidance for your dog. It will not be used for any unrelated purposes without further consent.
Sensitive information may also be disclosed if required or authorised by law.
DATA RETENTION
We will retain your personal information only for as long as necessary to achieve the purposes for which it was collected, including compliance with legal, accounting, or reporting obligations.
To determine the appropriate retention period, we assess the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure, the reasons for processing the information and whether those objectives can be met through other means, as well as any relevant legal requirements.
In certain cases, you may request the deletion of your data. For more details, refer to the section on access, erasure, and data portability below.
There may also be instances where we anonymise your personal information, meaning it is no longer linked to you, for purposes such as analytics, research, or statistical analysis. In such cases, this anonymised data may be used indefinitely without further notification.
Your Rights and Controlling Your Personal Information
Choice and consent: Please review this privacy policy carefully. By providing your personal information, you acknowledge and agree to its collection, storage, use, and disclosure in accordance with this policy. If you are under 16 years of age, you must obtain permission from your parent or legal guardian before accessing or using our platform. By doing so, you confirm, to the extent permitted by law, that your parent or guardian has consented to your provision of personal information. While providing personal information is optional, choosing not to do so may impact your ability to access certain features or services on our platform.
Information from third parties: If we receive your personal information from a third party, we will handle it in accordance with this privacy policy. If you are providing personal information on behalf of someone else, you confirm that you have their consent to do so.
Anonymity: Where possible, we will allow you to interact with us without identifying yourself or by using a pseudonym. However, some services may require identification.
Unsubscribing: To unsubscribe from marketing emails or other communications, you can use the opt-out link provided in the communication or contact us directly using the details below.
Objecting to processing: You have the right to object to the processing of your personal information when it is based on our legitimate interests. If you object, we must demonstrate compelling legal grounds that override your interests, rights, and freedoms in order to continue processing your information.
Access, erasure, and data portability: If you reside in the European Union, you may have the right to request access to the personal information we hold about you, request its deletion, or request that we transfer your data to a third party.
Correction of information: If you believe that any information we hold about you is inaccurate, outdated, incomplete, or misleading, please contact us. We will take reasonable steps to correct any errors or inconsistencies.
Complaints: If you wish to lodge a complaint, please contact us with full details of your concerns. We will investigate the matter and respond in writing with the outcome and any corrective measures we intend to take. If you are unsatisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner or the relevant data protection authority in your country.
STORAGE AND SECURITY
We are dedicated to safeguarding the personal information we collect.
However, We cannot guarantee the security of information transmitted to or from us over the Internet. The exchange of information occurs at your own risk, and while we take proactive steps to prevent unauthorised disclosures, we cannot ensure that your personal information will never be exposed in a manner inconsistent with this Privacy Policy.
COOKIES AND WEB BEACONS
LINKS TO OTHER WEBSITES
Our platform may include links to external websites. We do not have control over these websites and are not responsible for the protection and privacy of any personal information you provide while visiting them. These websites operate independently and are not governed by this privacy policy.
AMENDMENTS
We may, at any time and at our discretion, vary this Privacy Policy. We will notify you if we amend this Privacy Policy, by contacting you through the contact details you have provided to us. Any amended Privacy Policy is effective once we notify you of the change.
For any questions or notices, please contact our Privacy Officer at:
Email: Support@bark-bites.com
BARK BITES
Copyright © 2025 Bark Bites Premium Co. Use of this website constitutes acceptance of the Bark Bites Terms and Conditions and Privacy Policy. The nutritional information, workouts and recipes appearing on bark-bites.com is for educational use only. It should not be used as a substitute for professional medical advice, diagnosis or treatment. Bark Bites is a registered business and operated in compliance with Australian Law. Bark Bites does not endorse unsafe dietary practices for your pets. Always consult your veterinarian before making significant changes to your dog’s diet or nutrition.