Privacy Policy

Shipping & Returns Made Simple

1. Personal Information We Collect

We may collect personal information that is reasonably necessary to provide our products and services, including customised dog meal plans, nutritional guidance, coaching services, and related products.

Types of personal information we may collect include:

Your name and contact details (email address, phone number, billing and shipping address)
Images of you or your dog (where provided by you)
Account and communication details
Payment information (processed securely via third-party payment providers; we do not store full card details)
Your preferences, opinions, and feedback relating to dog nutrition, training, or services
Information provided through surveys, questionnaires, or forms
Details of products or services purchased or enquired about
Website and platform usage data, including:

- IP address, browser type, device information

- Session data, cookies, and analytics

- Search queries and browsing behaviour
Information provided via social media, third-party platforms, or accounts you authorise us to access
Any other information you voluntarily provide to us

2. Sensitive Information (Dog Health & Nutrition Data)

Some information we collect is considered sensitive information under Australian privacy law. This primarily relates to your dog’s health and nutritional details, including:

Breed, age, weight, and body condition
Medical history and diagnosed conditions
Allergies, intolerances, or sensitivities
Medications or supplements
Behavioural or training considerations

Collection of Sensitive Information

Sensitive information is collected only where necessary to provide customised meal plans or nutritional guidance.
We collect this information with your explicit consent, usually through our health and nutrition assessment questionnaires.
Sensitive information is used solely for its primary purpose unless further consent is obtained or disclosure is required by law.

3. How We Use Personal Information

We collect, store, and use personal information for the following purposes:

To create and deliver personalised dog meal plans and coaching services
To verify identity and manage user accounts
To communicate with you regarding services, progress updates, and support
To process payments, invoices, and administrative records
To manage referrals, promotions, competitions, or loyalty programs
To improve our platform, services, and user experience
To conduct analytics, research, and internal reporting
To send marketing communications, newsletters, or promotional offers (you may opt out at any time)
To collaborate with pet-related partners where relevant
To provide access to relevant third-party products or services related to dog care
To comply with legal obligations and resolve disputes
To process employment enquiries or applications (if applicable)

If we intend to use personal information for a purpose not listed above, we will seek your consent where required by law.

4. Disclosure of Personal Information

We may disclose personal information to:

Employees, contractors, and related entities
Third-party service providers, including:
IT, cloud storage, and web hosting providers
Payment processors
Marketing, analytics, and CRM providers
Delivery and logistics providers
Business partners or collaborators within the pet industry
Sponsors or promoters of competitions or campaigns
Professional advisers (accountants, lawyers, consultants)
Credit reporting agencies or debt recovery services (where applicable)
Regulatory authorities, courts, or law enforcement agencies as required by law
Prospective purchasers or investors in the event of a business sale, merger, or restructure

Some third parties may be located outside Australia. Where this occurs, we take reasonable steps to ensure your information is handled in a manner consistent with this Privacy Policy.

You acknowledge that some overseas recipients may not be subject to the Australian Privacy Act, and in such cases, you may not have the same protections or legal remedies.

5. Data Retention

We retain personal information only for as long as reasonably necessary to fulfil the purposes for which it was collected, including legal, accounting, and reporting obligations.

Where appropriate, we may anonymise personal information for analytics or research purposes. Anonymised data may be retained indefinitely.

You may request deletion of your personal information where permitted by law (see Section 8).

6. Storage and Security

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

However, no method of transmission over the Internet is completely secure. While we strive to protect your information, you acknowledge that information transmitted online is provided at your own risk.

7. Cookies, Analytics & Tracking Technologies

We use cookies, web beacons, and similar technologies to:

Improve platform functionality and user experience
Analyse traffic and usage patterns
Deliver targeted advertising via third-party platforms such as Google and Meta

Cookies do not independently identify you but may be linked to personal information you voluntarily provide.

We may use tools such as Google Analytics to collect usage data. For information on how Google handles data, visit:

https://www.google.com/policies/privacy/partners/

You may disable cookies through your browser settings, although this may affect platform functionality.

8. Your Rights and Choices

Consent & Choice

By providing personal information, you consent to its collection, use, and disclosure in accordance with this Privacy Policy.

If you are under 16 years of age, you must have parental or guardian consent to use our Platform.

Anonymity

Where lawful and practical, you may interact with us anonymously or using a pseudonym.

Access & Correction

You may request access to, or correction of, personal information we hold about you.

Marketing Opt-Out

You may unsubscribe from marketing communications at any time using the opt-out link or by contacting us.

Objection & Restriction

You may object to certain processing activities where permitted by law.

EU / GDPR Rights

If you are located in the European Union, you may have additional rights, including data portability and erasure, subject to applicable laws.

9. Complaints

If you have concerns about how we handle your personal information, please contact us with full details.

We will investigate and respond in writing.

If you are not satisfied with our response, you may lodge a complaint with:

Office of the Australian Information Commissioner (OAIC), or
Your local data protection authority.

10. External Links

Our Platform may contain links to third-party websites. We are not responsible for the privacy practices of those websites, and this Privacy Policy does not apply to them.